Portfolio /
Finsweet
branding
concept
design
development
management
Rebranding the strongest and most recognizable brand in the Webflow space.
Finsweet
Rebranding of the strongest Webflow agency. Main goal for rebranding was that company is expanding and branding should be more scalable.
reBranding
The main goal of the rebranding was to accommodate the company's expansion by creating a more scalable brand.
Next level branding - 3D
took inspiration for animal textures from Mexican art [ alebrijes ]. The idea was to blend alebrijes with real animal textures to emphasize the animals' shapes. The core pages on the website are represented by strong and powerful animals: a tiger for the agency, an elephant for products, a dolphin for the community, and a unicorn represents the company itself.
I brought this awesome handmade figure from Mexico. This was inspiration for Finsweet animals.
Logo update
The core element of the logo is the ‘moustache’ bracket, inspired by a dolphin's tail. This is how the dolphin was chosen to represent the Community.
Website
Content-first approach. In this brand refresh, I adopted the storytelling approach. Finsweet has three main business branches: Agency, Products, and Community. Based on a visitor's needs, I designed a unique experience, unified by the same flow. So, if you embark on one journey, you can flawlessly explore the rest of the Finsweet jungles.
Finsweet+
I designed and developed the front end in Webflow for Finsweet+. This platform serves as a resource for Webflow users to learn more about Webflow, overcome limitations, and achieve success in growing their Webflow business.
Instagram
I helped Finsweet establish an Instagram strategy that tripled its following in three months through Instagram Reels. The goal was to create videos that would become trending and attract more followers interested in Finsweet products and Wized.
The strategy included:
- Establishing a clear structure for Reels to maintain engagement,
- Analyzing hot topics to cover,
- Creating lead generators for Wized.
- Creative covers with catchy titles.
- As a result: 3X followers in 3 months, videos that have 169K, 270K views and constant growth of new followers and a lot of leads for Wized product.
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